Logan Paul CryptoZoo (NFT influencer scheme)
2021 NFT play-to-earn project marketed by YouTuber Logan Paul. Exposed by Coffeezilla's investigative video series in 2022 as a failed 'rug pull'-adjacent scheme. 2023 class-action lawsuit and settlement followed.
CLCI radar
BITE breakdown
0 — 2021–22 NFT scheme exposed by YouTuber Coffeezilla; 2023 class-action settlement.
Profile facts
In context
CryptoZoo was Logan Paul's flagship 2021 NFT 'play-to-earn' game where users would buy 'eggs' that hatched into breedable animals. The game never delivered functional gameplay. Coffeezilla's three-part investigation (December 2022) documented investor losses. A 2023 class-action settlement provided partial refunds. Included as a 2020s 'modern cult' financial-extraction case study.
Key control doctrines
- Influencer-parasocial loyalty
- Crypto-wealth manifestation
Recovery resources
- Coffeezilla YouTube channel
See the full curated list at /resources.
Notable public ex-members
- Various ex-buyers featured in Coffeezilla series
Legal cases & controversies
- Holland v. Paul (2023 class-action settlement)
Evidence by BITE axis
- Buyers spent substantial sums on NFT eggs
- Parasocial defence of Paul against critics
- In-group community on Discord
- Influencer-controlled marketing
- Critics framed as 'haters'
- Crypto-wealth framework
- Number Go Up theology
- Parasocial loyalty to Paul
- FOMO-driven purchasing
Timeline
- 2021CryptoZoo launched
- 2022-12Coffeezilla exposé
- 2023Class-action lawsuit and refund programme
Sources
- Coffeezilla investigation series (Dec 2022) search ↗
- Holland v. Paul class-action settlement (2023) search ↗
We cite sources by name and outlet rather than fabricating links. Where a source includes its own URL, the open ↗ link opens it directly; otherwise search ↗ runs a Google Scholar query for the cited title — useful for verifying academic sources. For news outlets, search the outlet's own archive.
Change history
Substantive edits logged per the score-updates policy.
- 2026-05-20Score band scheme migrated from 4 bands to 5 (Minimal 0–5 / Low 6–12 / Moderate 13–20 / High 21–30 / Extreme 31–40). No CLCI value changed; the new Minimal band was carved out of the bottom of the previous Low band.
Relevant hubs
Curated entry points on CLCI Hub for situations connected to this group.
You may also want to explore
Found something wrong on this profile?
We accept correction requests from anyone — current and former members, researchers, journalists, family members, and the listed organisation. Submissions are reviewed by an editor; we do not auto-publish.