Amway / Quixtar successor branding
Quixtar was Amway's 1999–2007 separate online branding for North America. Now reabsorbed into Amway. Same MLM structure as parent.
CLCI radar
BITE breakdown
0 — successor / parallel Amway online branding (Quixtar 1999–2007); same MLM structure.
Profile facts
In context
Quixtar / Amway North America operated as separate branding 1999–2007. Same MLM downline structure and AMO subculture. See parent Amway entry.
Recovery resources
- The Dream (podcast) — Jane Marie's investigative podcast on MLM cults; covers Amway / Quixtar.
- Anti-MLM Coalition — Education and ex-distributor community focused on MLM exit and financial recovery.
- Truth in Advertising (TINA.org) — Consumer-protection watchdog covering Amway-Quixtar income-claim issues.
- ICSA (International Cultic Studies Association) — General referral and cult-aware therapist directory.
- Freedom of Mind Resource Center — Steven Hassan's organisation; BITE-model resources.
See the full curated list at /resources.
This profile is in progress — history, deeper BITE evidence and survivor voices are still being added. Contributions welcome via GitHub.
Timeline
- 1999Quixtar launched
- 2007Quixtar reabsorbed into Amway
Sources
- FTC investigation history search ↗
We cite sources by name and outlet rather than fabricating links. Where a source includes its own URL, the open ↗ link opens it directly; otherwise search ↗ runs a Google Scholar query for the cited title — useful for verifying academic sources. For news outlets, search the outlet's own archive.
Change history
Substantive edits logged per the score-updates policy.
- 2026-05-20Score band scheme migrated from 4 bands to 5 (Minimal 0–5 / Low 6–12 / Moderate 13–20 / High 21–30 / Extreme 31–40). No CLCI value changed; the new Minimal band was carved out of the bottom of the previous Low band.
Relevant hubs
Curated entry points on CLCI Hub for situations connected to this group.
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